Your website is often the first place people go to learn about your business. Done well, it can win trust, attract customers, and grow your brand. Done poorly, it can confuse visitors and send them straight to a competitor.
The good news? Most website mistakes are easy to spot and even easier to fix. Here are five common ones and what you can do instead.
1. Poor first impressions
If your website looks outdated or is hard to navigate, potential customers may click away before they even read a word. First impressions matter.
The fix: Invest in a clean, modern design with easy navigation. Use consistent colours, fonts, and branding. Make sure your contact details and key information are simple to find.
2. Slow loading times
People expect websites to load quickly. If your site takes more than a few seconds, they may give up and move on. Slow pages also hurt your search engine rankings.
The fix: Optimise your images, remove unnecessary plugins, and use reliable hosting. Regularly test your site speed and make adjustments where needed.
3. Not mobile-friendly
More than half of web traffic now comes from mobile devices. If your site doesn’t work well on a phone, you could be losing customers before they even see your services or products.
The fix: Use a responsive design that automatically adapts to different screen sizes. Test your site on both phones and tablets to make sure it’s easy to use everywhere.
👉 At Bright Page, we help small businesses create professional websites that not only look good but also work hard to grow your business. If you’re ready to improve your website, we’d love to chat.
4. Confusing content
Your website should clearly explain who you are, what you offer, and why customers should choose you. If your content is vague or filled with jargon, people may leave without taking action.
The fix: Write content that is clear, simple, and focused on your customer’s needs. Break information into sections with helpful headings. Use call-to-action buttons that guide visitors to the next step, such as “Book now” or “Contact us.”
5. Ignoring SEO basics
If your site doesn’t appear in Google searches, potential customers may never find you. Many small businesses skip basic search optimisation and miss out on valuable traffic.
The fix: Add relevant keywords to your headings and content. Use descriptive page titles and meta descriptions. Create content that answers the questions your customers are asking. Over time, this will improve your visibility and bring in more leads.
Avoiding these mistakes can make a big difference in how people experience your website and how well it performs. The goal is simple: make it easy for customers to find you, trust you, and choose you.